Some of our websites may invite you to contact us or to provide information about yourself. We use the information you provide to personalise your online experience and to deliver the content most suited to your needs. In addition, “cookies” (i.e. small text files placed on your computer when you first visit the site) are used on some of our websites. Most browsers now recognise when a cookie is offered and permit you to refuse or accept it. If you are not sure whether your browser has this capability, you should check with the software manufacturer, your company’s technology help desk or your Internet service provider. Cookies are primarily used to enhance your online experience and are not used to track the navigational habits of identified visitors unless we obtain your permission to do so. If you visit our sites to read or download information, such as news stories or articles, much of the information we do collect is statistical only (e.g., the domain from which you access the Internet, the date and time you access our site, and the Internet address of the website from which you linked directly to our site) and not personally identifiable. We use this information about the number of visitors and their use of the sites in aggregate form to make our sites more useful and attractive to you.

We may also collect information provided by you via phone, email, letter or from relevant third party agent partners.  This information will be stored in the same secure manner as if it were provided online.

Clients travelling with us on our adventure holidays benefit from guides taking photographs of the group and individuals within it. These are shared via a link to our photo sharing site Smugmug so you have a memento of your trip. The functionality exists for all clients to share their photos at the end of a trip. Wilderness Scotland may use guide and client photos for promotional purposes unless explicitly instructed not to by either party. 

We only use personally identifiable information to respond to agent or client requests, to process a booking and to provide information about Wilderness Group services.  We may also use it to provide you with more relevant marketing material about Wilderness Group services, unless you opt out of receiving this information as provided below. We also use personal information for the purposes of providing our services to clients, maintaining client relationships (such as informing our clients and prospective clients of properties and services that may be of interest to them) and for our other related business activities.

Our website has links to some of our partners and affiliates. If you follow a link to any of these websites please note that they will have their own Privacy Policy and we do not accept any liability or responsibility for these other sites.

The personal information you provide to us will be retained only for as long as necessary to fulfil the purposes for which the information was collected or as required by law. We do not share personal information with third parties except as necessary to carry out our business or your request or as required by law or other legal processes, and we never sell your personal information. Furthermore, personal data collected by the Wilderness Group may be transferred to our subsidiaries or affiliated companies where it is necessary to carry out our business or to meet the purpose for which you have submitted the information. Such information that is passed on to third parties to ensure the smooth running of your holiday experience is full name, phone number, dietary requirements and medical conditions. By submitting data through the Wilderness Group electronically you are providing explicit consent to trans-border transmission of data collected via our websites.

The Wilderness Group may contact you via email to invite you to review any trip you might take with us in order to collect your feedback and improve our services.

We occasionally use an external company, Trustpilot, to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose. If you want to read more about how Trustpilot process your data, you can find their Privacy Policy here.

The Wilderness Group may also use such reviews in other promotional material and media for our advertising and promotional purposes.

We may collect statistical data such as your IP address, operating system and browser type to gather information about how people use our site. We do not collect or store any personal information in our website analytics.   This information can identify customer behaviour such as how long each page is visited and where a customer came from and went to. For this reason we may use cookies to obtain statistical data.

At any time throughout business development or active partnership, you have the option to subscribe, or not, to our newsletter.   There is an option to opt-out of this subscription at the bottom of every newsletter.  To receive our newsletter we only require your name and email address. This data will be retained on a secure database. If you opt-out of the subscription it will be deleted.

If you provide any information via a third party/agency site, please note they have their own Privacy Policy, and Payment Service Provider. We do not accept any liability or responsibility for these sites.

When you visit our website, your browser checks if the site’s ‘digital’ or ‘public key’ certificate is legitimate. If it’s not, your browser warns you. An encrypted website and web browsers work together to encrypt information you exchange with the site. The key used for the encryption is contained in the site’s security certificate. This protects your login information, credit card numbers, addresses, and other secure data.

All payments are processed through First Data, our Payment Service Provider, who fully comply with the Payment Card Industry Data Security Standard (PCI DSS). First Data is a fully approved Level 1 payment services provider – the highest level of compliance.  Wilderness Group does not hold any credit/debit card information or any other financial information provided by you.

When you use social media to connect with us you are covered by their Privacy Policy and we do not accept any liability or responsibility for these other sites/apps.

You can find out about any information we hold about you by making a ‘right of access’ request under the General Data Protection Regulations. If we hold any information about you we will tell you why we hold it, who it has been/will be disclosed to and provide you with a copy of the information in a portable format.  You have the right for the data to be updated or erased, or it’s processing restricted. You will not be subject to automated decision making and if you have any concerns over anyway in which we handle your data then please do get in touch with us.